Sons original sound - owengarceau

Is this not facts chat? 👻🦾🏴‍☠️ • • • #mopar #moparornocar #scatpackcharger #scatpack392 #392 #carsoftiktok #fyp #v8 #moparfam

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top notch interior 440 #440 #f36 #bmw

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WhiskeyB

@ whiskeybiz

Replying to @Travis just look at it! 😂 #whiskeybiz #brucewayne #batmobile #welder #tumbler

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@cars

@ cars

Apple's ambitious plan to take over car dashboards is collapsing as 10 of the original 14 automaker partners have abandoned CarPlay Ultra, leaving only Hyundai, Kia, Genesis, and Porsche still committed to the technology. Mercedes-Benz, Audi, Volvo, Polestar, and Renault officially backed out despite being featured in Apple's splashy 2022 announcement, with a Renault executive bluntly telling Apple "Don't try to hijack our systems." The rebellion reveals a fundamental battle for control over the future of automotive revenue. CarPlay Ultra goes far beyond regular CarPlay by taking over the instrument cluster, climate controls, and core vehicle functions—essentially turning cars into "iPhones with wheels." Automakers realized this would strip away their ability to create unique user experiences and monetize their own software services. With the average American car now nearly 13 years old, automakers face a crisis as people keep vehicles longer and buy new ones less frequently. Their survival strategy depends on charging subscription fees for software features, but CarPlay Ultra would hand that revenue stream directly to Apple while reducing manufacturers to hardware suppliers. Only Aston Martin has actually implemented CarPlay Ultra in production, debuting it on the DBX SUV last month. The luxury brand is betting heavily on the technology, but early adoption by a low-volume manufacturer hardly proves mass market appeal. Modern cars collect immense amounts of information about driving habits, locations, and usage patterns—data that has significant monetary value. Automakers don't want to surrender this goldmine to Apple's ecosystem when they can sell it themselves.

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